Search Engine Optimisation (SEO) is a common yet valuable tool in marketing and business- offline or online.
SEO plays an important role in marketing agencies especially in real estate digital marketing, where it becomes a necessary element in determining success or failure for your real estate business in a widely virtual market environment thanks to the Coronavirus pandemic
For starters, SEO is effective in targeting organic traffic to a website using vital keywords and other related methods to improve ranking your pages in the search engine results page (SERP) and plays a vital role in boosting marketing efforts to attract more organic clients.
Take note of the practical and effective ways to improve your real estate SEO marketing campaigns;
Using compelling content as an effective tool
Creating high-quality content serves as a core ingredient for your effective content marketing strategy to promote your real estate business and fuel your lead generation platform.
By leveraging compelling content, you can provide answers or solutions to people every time they go to search engines for queries, which is the core of search optimisation and the ability to become more relevant to your audience and prospects.
Targetted SEO to make your business visible online
While the business and consumer-targeted SEO methods are largely similar, the difference with real estate marketing is that it is aimed at driving your content and strategies to entice and appeal to homebuyers and sellers, as well as any business-related audience and prospects.
Developing SEO strategies that are more evidence and performance-based by paying special attention to global industrial and niche trends is necessary and worth your energy and resources.
Understanding search ranking factors
There are several hundred factors that influence ranking in search engines that help determine which ones are appropriately displayed in the search results.
But while these are closely-guarded secrets by search engine developers, there are people who have dedicated their energy and time to discovering and analysing these factors that affect search ranking.
Among the many, there are three factors that were identified that play key roles in the search rankings- expertise, authority, and trustworthiness (EAT).
Establish Your Authority and Expertise
If you want your business to attract a following or build an audience, qualifying yourself as an expert in your field is crucial. This means that your target audience looks at you as an expert and creates your reputation as someone highly knowledgeable in your field. Soon, you find yourself getting lots of online reviews and establishing your reputation on social media.
Take advantage of exposure on traditional and social media channels in branding yourself and your industry expertise. By doing so, search engines begin to trust your insights and ideas when posting or publishing information regarding your real estate marketing campaigns and insights.
Also, authority is established when other websites are linked to yours. Generally, websites are informally graded based on domain authority (DA). So, the more you develop your authority in your niche, the greater the chances of getting ranked.
Websites that are graded with a DA of 50 and above are considered “trusted” and “well-known” while those that have a grade of 85 and above are the most visited or frequented sites in their respective niches.
Develop content with SEO ranking factors
People look for content when they use search engines so make sure that you consider these critical ranking factors to enhance your real estate marketing material and get yourself ranking up the search results pages.
Make sure that you strategise your real estate marketing efforts with the right SEO strategies to provide your business with the edge to boost your presence on the internet