Despite the real estate industry being in a constant state of change, there are some old habits that die hard. For those without substantial marketing experience too, knowing which habits are good and which habits are bad isn’t always easy.
How often should you be blogging? Do you actually need a Facebook page? How much is too much when you’re outlining your agency’s annual marketing budget?
The questions are seemingly endless and the answers aren’t always as forthcoming as you’d like them to be. So, with 2017 now here, it’s a great time for you to look back at the habits you’ve developed and find out which ones work and which ones don’t. In this article, we’re going to give you a heads-up on which ones are worth getting rid of sooner rather than later.
1. Put your website to good use
Think about it – what’s the first thing you do when someone shares a link to their website with you? You take a look at it. For this reason, buying a catchy domain and setting up a basic theme probably isn’t enough – your website can do so much more for you.
Remove your outdated listings and spruce up any of the half-written, poorly constructed blog posts you might have. Clients use your website to get an idea of your level of service – if it’s outdated, they’re going to be more likely to take their money elsewhere.
How to Provide Value On Your Real Estate Blog
2. Focusing too heavily on your ‘brand’
Don’t get us wrong – your brand is important. Ultimately, however, real estate is about sales. This should be your number one priority. If you spend too much time on tactics and not enough time winning clients and making listings, you’re looking at disaster.
Firstly, you should focus on boosting those sales stats, then promote them later. Once you’ve got a great sales record, half of your marketing is done for you already. For many clients, a solid track history speaks for itself.
Managing Your Own Personal Brand
3. Slacking on the yard signs
The yard sign is a timeless classic for real estate agents and it’s used to this day for one reason – it still works. Many agents, however, forget the most important element of the sign – its call to action.
Remember, the idea of the sign is to communicate information clearly and concisely to passers-by. If the sign is cluttered, they might realise that the property is for sale, but they’re not going to pick up much more than that.
For this reason, it’s best to keep the messaging on the sign to ‘for sale’, with your name and contact number clearly displayed underneath.
4. Neglecting social media
If there’s one thing that you shouldn’t leave out of your modern marketing plan, it’s social media. After a business website, a social media profile is going to show potential clients that you care about them and want to have an online presence to give them information and answer any of their questions.
If you’re unsure of where to start, Facebook is a safe bet. It’s got the highest userbase of any social network, so you can pretty much guarantee that your audience are spending time there.
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