videos-for-social-media

5 Top Tips For Nailing Your Social Media Videos

videos-for-social-mediaThe great thing about modern technology and social media is that you don’t need a film degree to get great content in front of your target audience. Amateur marketers are using the platform every day to create stunning short video clips, all from the familiar surroundings of their smartphones.

Over the past 5 years, Snapchat and Facebook have both topped 8 billion views on a daily basis, whilst YouTube’s loyal community watch hundreds of millions of video hours every day too. If you can find room to squeeze your real estate agency into this equation, you’re going to get some great results. Check out these 5 top tips for making sure your videos get the best reception possible.

4 Simple Steps on How to Get Started With Real Estate Video

1. Plan your story in advance

With social media videos, setting a scene and telling a story is keen to winning an audience’s attention. By bringing storytelling and emotion into your videos, you’ll be able to motivate and persuade your audience into engaging with your brand. You’ll also get your name remembered, which is a huge advantage over the competition.

Lay out a plan for the beginning, middle, and end of your story. If there are going to be speaking parts for people, make sure that there’s a clear script that can be followed.

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2. Keep a steady hand

When watching a video, one of the biggest giveaways that it’s amateur shot is if the camera is shaking. You wouldn’t send out emails with a crooked logo on them, so why do the same with a video?

You can pick up a phone tripod fairly cheaply online (or a stabilising rig if you are shooting these out and about) and it’s a great investment. Your audience will get a better, clearer viewing experience and you won’t get tired arms – it’s win-win.

3. If audio is key, invest in a microphone

If you’re planning to use a scripted video, you don’t want to be let down at the final hurdle by poor audio quality. For this reason, it’s well worth your money to purchase an external mic.

As with the phone tripod, these don’t have to break the bank and they’ll work wonders for the clarity of your video’s speaking parts.

4. Shed light on the situation

Despite the recent advancements in the cell phone tech industry, smartphones still have small image sensors. Unfortunately, that means that shooting in a dark environment isn’t going to turn out well. You’ll end up with a poorly-lit, grainy video that’s going to work against you.

Either select a brightly-lit setting for your video, or invest in some external lighting. If you’re shooting videos within properties, this is once again a worthwhile investment, because you’ll be able to use it for listing photos, too.

5. Bear your intended platform in mind

Depending on which social media platform you’ll be posting on, you need to bear the different requirements in mind. For most of them, landscape-shot videos are going to be best.

Unless they’re watching on Snapchat or Instagram, your audience will have to sit through portrait videos with two large black bars down either side, which can be pretty off-putting. Base your video’s format around where you intend to post it and your audience will thank you for it.

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Video marketing is huge and it’s continuing to grow at an astonishing rate. Get your agency involved and watch your sales pipeline grow.

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