Over the past 5 years, the impact that social media has had within business communities has snowballed. Starting out as a niche area, it now controls a significant amount of business marketing expenditure.
The real estate industry is no different. With low costs reflected in getting up and running on social media, it’s truly a cost-effective channel that many continue to flock to for generating additional business leads. The evolution of these platforms and third-party software has even turned what was a confusing and daunting experience into an incredibly user-friendly one.
The issues that real estate professionals typically face when utilising social media are the following:
- Where do you begin?
- How do you scale it?
- Where should you focus?
A recent research study, The Impact of Social Media in Real Estate found that, although 87% of real estate professionals are using the channel to promote their businesses, many are falling short of the mark when it comes to delivering consistent content. Read on to find out why you should be regularly using social media, as well as how this will benefit your real estate business.
8 Crucial Ways That Social Media Can Help Your Real Estate Business
Social media should be your go-to channel
Social media isn’t just a single platform for engaging with potential clients, it’s a cross-channel marketing resource that you should be making the most of.
To see the impact that social media is having, you only have to look as far as some of the world’s biggest business conferences, who focus heavily on social media in their agendas. Additionally, real estate news reports have shown that almost 20% of all content has been based around social media marketing. In fact, almost every large real estate conference now uses Facebook as their backbone.
So, why is everyone flocking to social media in such large numbers? It has huge benefits that are wide-stretching and incredibly powerful.
Real Estate Social Media Marketing: Tips for Mastering The Top Networks
The key benefits of social media marketing
Social media research focused on Facebook identified the following main benefits:
It’s a powerful advertising forum
Facebook stormed its way to the top of the charts in the advertising world, becoming the biggest display ad-selling business in just one year. It also achieved it for video marketing within the same time frame. With this kind of growth, it’s easy to see the kind of value that marketers find from Facebook.
Video On Social Media – Real Estate Marketing’s Hottest New Trend
It’s the favourite resource for small businesses, such as real estate agencies
In the USA alone, 73% of consumers expect to find a business they’re interested in on social media. Many of this number will then go on to make a purchasing decision based on what they find on their social media channels.
Social media is fantastic for scaling your business
Research has shown that people who find a business on social media and follow them area more likely to become clients. If they continue to be engaged by the content posted on Facebook, they’ll even be more likely to remain clients in the future.
Top 5 tips for Real Estate Marketing on Facebook
It’s an excellent lead generator
One astonishing piece of research has found that Facebook drives as much web traffic as search engine giant Google. A recent study even found that Facebook has been responsible for 44% of total traffic to websites, with Google trailing behind at 38%.
How To Reach More Real Estate Leads With Facebook Videos
Boost your real estate agency’s social media efforts and watch your bottom line increase.