mailchimp

The Many Joys Of MailChimp

mc_freddie_blue-500x500What is MailChimp I hear you ask? Well it’s a web-based email marketing service, created by some cool dudes and dudettes in Atlanta, Georgia.

It is a useful service which lets you design email newsletters. MailChimp also helps you to spread the word of your businesses social media platforms, as well as tracking online stats.

So you might be wondering why you would need a specialist tool for email marketing. Well technically you can send newsletters about upcoming events to do with your company via your own personal email. Providers such as Gmail, Outlook and Yahoo are only designed to send out emails to a few people at a time. Cue MailChimp.

MailChimp is designed to send out newsletters in bulk, eliminating the tedious need to sit and select exactly who you want to spread new to. Through a personal email account this can be a very laborious task that is better left to a professionally designed tool. Here are a few reasons why MailChimp is the best tool for the job:

Approved bulk mailer

MailChimp is an approved bulk mailer. This means that most popular email services and internet service providers (ISPs) allow it to send unlimited numbers of emails, rather than limiting how many you can send in one go. This function is designed by email and ISPs to prevent spam, but MailChimp essentially overrides this.

Greater deliverability

MailChimp works with ISPs and corporate domains to make sure your emails are flagged up as safe, and not stuffed straight into the junk folder. If there is a problem with delivery and the email bounces back, MailChimp will attempt to redeliver at the earliest convenience. It will also very usefully explain why the email may have bounced back.

It adheres to privacy laws

Bulk mailers are required by law to provide the recipient with an ‘unsubscribe’ option within the email. This is a feature of MailChimp and will automatically include in all emails sent through the service. It will also gather some feedback on why a recipient might want to become unsubscribed from the list; giving a little more insight into your customer base.

Effortless style

The MailChimp service provides you with tools and templates to easily create and customise polished email newsletters. You can even build your own template from scratch.

Compatibility

MailChimp gives email recipients the choice of reading emails in HTML style, or in text only. This is great as some people may be running their email client on a device which can’t open the HTML. It also saves on data for business people overseas.

The option to click a link and read emails in a web browser is also built into MailChimp.

Who reads your emails?

MailChimp has a built-in tool to let you know how many people are reading your email newsletters. The tool lets you know the open rate of an email, as well as who deletes immediately. Who knew that analytics could be fun?

MailChimp extras

MailChimp can divide your lists into groups – meaning you can divide the client-base, and then subdivide once more. This can be really useful when it comes to location, social stats, engagement rate etc. In essence you can target your audience more effectively through MailChimp.

One other feature is that you can install a sign-up form for your website. This will let you customise the required fields and then embed the HTML code into your website. MailChimp helps to send clients a sign-up form via URLs, Twitter, Facebook and with QR codes too.

How much does MailChimp cost?

As long as you have under 2000 people on the list, MailChimp will be free forever. Any more than 2000 and you will need to select a monthly plan. They start at $10 for 500 subscribers, and go up from there. You also have the option to pay as you go, starting from as little as $0.03 per email – what an absolute bargain. 

So there you have it, MailChimp is an all round genius piece of kit. It can really boost the way you target clients through emails, and can even reduce the time you spend working on email newsletters.

Did you know that iDashboard integrates with MailChimp?

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