We don’t need to tell you that Facebook is the biggest social media platform out there. That’s as good a reason as any to make sure you’re using Facebook properly to reach your target audience. Here’s the top 5 tips for making the most of your company’s Facebook presence.
1. Personal accounts are a big mistake
As a company you should not be using your personal account on Facebook. One of the main disadvantages is that Facebook profiles are capped out at 5000 friends. Compare this to the fact that you can have millions of followers if your company is represented by a Facebook page.
Facebook pages have the advantage because they give the user access to “Insight” – Facebook’s tool for engaging with your audience. Insight allows you to see some information about the people accessing your page – allowing you as a company to tailor your posts to the audience that you want to target.
The biggest draw for using a Facebook page and not your personal account, is the fact that you can’t use paid advertising on a personal profile. Just as a heads up, Facebook is amongst the cheapest of social media platforms to advertise on, even though it boasts one of the largest audiences worldwide.
2. Into another dimension…
When you’ve potentially got thousands of people looking at your page every day, you’ll want to make sure it looks swish. One way you can do this is by ensuring your display picture and cover photo are in proportion – nothing says “unprofessional” more than a badly cropped image.
For future reference, profile pictures are 170×170 pixels and will be cropped to fit into a square. Cover photos are 820 pixels wide by 312 pixels tall. It displays as a rectangle across the top of your page – acting like a banner.
It’s important to nail these images as they can often be the first impression of your company that many potential customers will see. Remember – first impressions are everything in real estate.
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3. Branding
Following on from the idea of first impressions, you’re going to want your Facebook page to be professional. One way to do this is to really nail the branding. Using a personal photo of yourself as the profile picture just won’t cut it. Quite frankly, such images can easily ruin the impression a customer gets of your company.
As a result, you should look towards getting some logos designed that fit your profile and cover photo spaces. Something that matches and makes use of the space provided can make your Facebook page look classy – standing out from the competition.
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4. Tell a story
Your agency’s Facebook page can tell a story about the business. You want it to be a fairy tale, not a horror story, so make sure you write a description of your agency, including who you are and what services you provide. Don’t forget to also include contact information and detail on where your offices are located.
You can find the space to do this in the ‘description’ and ‘about’ sections when editing your profile. It’s really important to make sure visitors to your page understand what your company is, what it does and who it is aimed at. This information will go a long way in drumming up business.
5. Facebook review and brand ambassadors
In a world dominated by social media and the opinions found online, you really need to be bumping positive reviews to the top of your page. If someone has used your services and they’ve left a positive review, make sure you wear it on the page as a badge of honour.
Facebook reviews is a great tool for establishing your credibility in the field. Your own customers become brand ambassadors for the business – think about when you have a good experience in a store, and how that makes you feel like buying more simply because of the great service you received. It pays dividends to keep customers happy, so make sure everyone sees how happy your customers are.
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