getting-people-to-click

Getting Clicks Without Clickbait – 5 Simple Real Estate Content Tactics

getting-people-to-clickIn the age of the internet we live in, clickbait is becoming less and less effective. Whilst it definitely worked a few years ago, the inhabitants of the internet have wised up and become more discerning in their content choices.

In this article, we’re going to give you 5 simple tactics to getting clicks on your content without having to lower yourself to clickbait.

1. Set yourself realistic expectations

There’s no point in stringing your audience along with a title that the article can’t live up to. It’ll probably work initially, but after a few times your audience will start to lose trust in your brand. If you can’t meet your audience’s expectations, your attempts will gradually start to fail and your numbers will trail off.

Instead of writing articles like ‘10 Adelaide homes so good they’ll make you cry’ that don’t shed a single tear, aim for more realistic content. Instead, try an article like ‘Adelaide’s top 10 homes on the market’. It’s much more achievable and your audience won’t feel shortchanged.

2. Create a list

When your target audience is being served up a plate of content from hundreds of different sources each time they hit the internet, you need to make yours stand out. One easy way of doing this is by formatting your content into a list.

By doing this, you’ll offer up what you have to say in a concise, easy to digest package that’ll make them want to click.

If you can give your audience what they want laid out by numbered sub-headings, they’ll leave feeling content and more likely to read your content in the future.

3. Spark emotion from your readers

One of the essential points of content creation is developing an emotional connection with your audience. Once again, this doesn’t mean promising them that your Adelaide listings will make them cry with joy. Instead, it means noticing the emotions that your audience connect with and working them into your language.

4. Remain authentic

Authenticity is big in content creation. When your writing team strips away the business lingo and taps into topics they actually care about, your engagement rates are going to soar. By sharing experiences with your audience, you’ll be able to connect with them in a social context.

This is exactly why it’s so important to have a marketing team with mixed interests and personalities. If you can achieve this, you can rest assured that they’ll be able to connect with your target audience.

5. Revise your headlines, then revise it again

When you notice a clever headline in a news story, that doesn’t mean that it was created on the spur of the moment. In fact, the most successful news stories start with headlines that are rewritten several times.

It might be painstaking at times, but the effort you put into your headlines will be returned in audience engagement. Despite any deadlines you may be facing, a bit of extra love and care for your content will pay off in the long-run.

Remember – your headline is the first thing that your audience sees. Your article could be the best in the world, but if the headline doesn’t hit home, you’re going to see minimal results. It should be your primary focus when writing content online.

Tags: No tags

Comments are closed.