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How To Create Real Estate Content That Clients Want To See

contentAs far as topics go, real estate isn’t the easiest to capture someone’s interest with. It’s often quite dry, but publishing regular content is a great way of keeping in touch with your audience.

People love to think that they’re making a large purchase from a real estate agency that’s made up of professionals that they can actually connect and associate themselves with. For this reason, you should aim to create content that educates, engages and entertains them.

Unfortunately, this is much easier said than done and if your blog’s preliminary topics are new listings and mortgage rates, you’ve got your work cut out for you. Research has shown that businesses who blog 3-4 times a week generate 5 times the traffic compared to businesses that don’t. Other studies have also found that 70% of consumers prefer to learn about a company via reading blog articles than any other form of contact.

These stats go to show that the value of well-written blog content is high on the real estate customer’s standards. Take a look at the following tips to find out how you can boost your blogging abilities this season.

Make sure your content is customised

There’s nothing worse than reading an article that’s generic, bland and lacking personality. If you really want your readers to connect with your real estate agency, you need to publish content that’s customised to them. There’s no better way to reach your target audience than by blogging about the areas you have real estate in. Here are a couple of article ideas:

  • Publicise upcoming events in the area
  • Produce a neighbourhood or town guide
  • Cover the opening of a new restaurant or attraction

You can also create articles that are less location-specific, but target certain types of buyers:

  • Interior design tips
  • Landscape gardening tips
  • Top home showcases

If you are still stuck for inspiration, check out our post on 20 Time Saving Real Estate Blog Topic Ideas.

Capitalise on visual content

Visual content truly is king. When creating content online, adding a visual element will help to attract and maintain the attention of your audience. Some studies have even shown that it can increase clicks by up to 5 times.

Videos are a particularly great way of communicating your brand’s personality. If you’re presenting your agency as experts in home financing, then you should cover topics surrounding this. Other video ideas, however, include tours of both new and sold properties, how-to design videos and client testimonials. For more ideas, have a look at our 10 Video Styles That Should Be In Every Real Estate Marketing Plan

Regardless of the type of video you settle for, aim for no more than 5 minutes of content delivered in clear English.

Still not convinced that video is for you? Make you you read Why Video Is Important For Every Real Estate Agent.

Convert current readers to your target audience

You can also ensure that you’re getting content in front of the right people by turning existing readers into your target audience. With a bit of work, this can be done through education.

If you’re promoting mortgages, create a calculator to help people figure out how much they can borrow. If you’re selling properties within a particular area, publish stats on average house prices.

You can also engage your current audience by creating infographic-style posts and publishing them on social media channels such as Instagram. Pinterest is known to be one of the top sites that people check when hunting for a new home.

Analyse your posts for future improvement

It’s a good idea to take the above tips into consideration, but if your content isn’t doing well, there’s no sense in publishing it. Track the performance of the posts you make using online analytics tools to see how much traffic and engagement they’re generating.

Find out which posts work best and create similar articles around that topic.

Creating a functioning blog takes time and effort, but it’s a strategy that’ll bring in customers for years to come. Get started now and continue to reap the benefits long into the future.

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