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The Top 6 Reasons You Should Be Using Video On Listings

couple-watching-videosWith real estate marketing, it’s an undeniable fact that photos are a top asset. If you really want to drive traffic to your listings and generate high-quality enquiries, however, video marketing is your best approach.

Although photos give prospective buyers an idea of what a property looks like, with a video you can take them on a personalised tour, so they can get a feel for the property before even booking a visit. That’s not all, though. Take a look at these top 6 benefits to see what else video has in store for you.

1. Video is powerful

Video usage by real estate professionals is on the rise – and for good reason. One Australian real estate company reported astonishing growth of 403% on their enquiries after they started using video. With numbers like this, the power video holds over an audience is undeniable.

2. Videos improve trust

In addition to offering viewers a guided tour from the comfort of their homes, videos also show the property exactly how it is. Whereas photos can be angled to make the most of a home, videos are deemed as much more trustworthy for prospective buyers.

3. Videos are quick and will save you time

In real estate, it’s true to say that time is money. When you use a video, prospective buyers aren’t going to need hours to get a feel for a property.

A well-executed real estate listing video will give buyers all they need to see within a few minutes. This means that you won’t be spending hours of your time showing them around properties that they might not even be interested in.

4. Videos evoke emotional reactions

With videos, you can evoke an emotional reaction from your audience with relative ease. Buyers are far more likely to move forward with the purchase process if they can feel a connection and emotional attachment to a property.

Emotions can be used as a highly persuasive tool, so by highlighting some of the best features your property has in the video, you’ll be able to easily boost your enquiry rate.

5. Videos generate high engagement online

There are some impressive statistics surrounding the use of videos as marketing tools. Forrester Marketing Group found that when a video is included in an email, click-through rates rise by 200-300%. If you’re looking to maximise your ROI, that’s the type of statistic you can’t afford to ignore.

6. Video ranks higher in search engines

As the internet has evolved, real estate has had to adapt. Since the majority of buyers now search for properties online, getting your listings high in the search results is essential.

Since YouTube is now the world’s second-largest search engine, adding a video into your post will help to boost its search ranking. The higher your listings rank in Google, the more views they’ll get. At the end of the pipeline, this will equate to more properties sold.

As well as using videos for marketing your listings,  its a great idea to start including them as part of your wider market strategy, for more inspiration read our article 10 Video Styles That Should Be In Every Real Estate Marketing Plan.

If you’re looking for a fresh approach to attracting new buyer leads, give video a go today. The results will speak for themselves.

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