marketing

Revitalise Your Real Estate Marketing With These 5 Ideas

marketingEach day, prospective buyers and sellers are swamped with marketing materials from local agents, trying to sign them up for their services.

Fortunately for you, the majority of these marketing efforts are dry and dull, giving you a distinct head start. If you follow these 5 tips, you can revitalise your real estate marketing and leave your competition in the dust.

1. Be an adviser to your potential clients

The key reason that people hire an expert in a particular field is that the professional is probably going to know more about the industry than they do.

This isn’t any different in real estate, as your clients will be looking for someone who knows their field. Be more than someone who facilitates viewings and opens the door – show off your knowledge and advise your clients on what’s best for them.

Let your clients know about your local knowledge and give them some statistics on the area. You can make them feel more comfortable with the process by showing them you’ve got the ins and outs of the buyer-seller process weighed-down.

2. Nail your brand image

The theory behind ‘curb appeal’ is that first impressions count – this is especially true for real estate.

Put some time and thought into developing a brand image that matches your target audience and make it consistent across your marketing channels. For example, if your focus is on first-time buyers, make your brand more light, youthful and approachable.

If you want to focus on the luxury market instead, research the methods luxury agencies are using to represent their brands and think on how the methods could apply to yours.

Make sure you check out our 6 Quick Lessons to Help You Find Your Brand Voice as well as An A to Z Guide to Personal Branding.

3. Improve bios and presentation on review sites

Build your online personality by removing any cliche buzzwords that agents use. By doing this, the chances are that you’ll make your brand more welcoming and approachable to your target audience.

Never be afraid to show your brand’s true nature on your social profiles. Even if you’re a large real estate agency, it doesn’t mean you can’t still have a small business feel.

For assistance with this, read our 10 Must-Read Tips for Writing Great Social Media Bios.

Getting a bad review can damage your credibility, so make sure to you know our 6 Critical Precautions to Protect Yourself from a Bad Online Reputation or Review, but if you do end up with a bad review, it is not the end of the world, just make sure you don’t Ignore Customer Complaints.

4. Bring an end to one-off advertising

Instead of sending mail-outs when you feel like it, build them into a larger marketing strategy.

One-off marketing efforts often generate little return on investment and are rarely worth the money. By creating a full-fledged marketing plan, you’ll be able to accurately measure your ROI and identify the channels you find the most success in.

Some of the most cost-effective areas are email and content marketing , so if you haven’t got a marketing plan yet, these can be great places to start.

5. Create irresistible call-to-actions

If your marketing efforts are the line, CTAs are the hook that catches your audience and brings them in. CTAs are an integral part of any marketing strategy, as they’re the part that actually get your prospects into your sales funnel.

CTAs come in many forms. If you’re not familiar with them, spend some time researching them and be sure to work them into all of your marketing efforts.

Are you looking for a way to manage your real estate leads? Find out how iDashboard can work for you today.

Tags: No tags

Comments are closed.