Real Estate Blogging

5 Essential Tips For Real Estate Bloggers

Real Estate BloggingSuccessful content marketing is not what it used to be. The days of magazine ads, billboards, and catch phrases are over. Say hello to targeting the right media platforms and specifying information to the nth degree, all whilst being funny, engaging, and attractive.

Writing for online content marketing is harder than dating

Just like dating, if you want a wide audience and to appeal to those available on the market, you have to get to know them and what they want.

Enter US-based content analysis platform Buzzsumo. Their recent study of over 100 million blog post uncovered the formula for success.

These are the key pointers that every real estate company should be implementing in their content marketing and they really couldn’t be easier – take a look.

1. Define Your Image

People love pictures. Why do you think that Instagram does so well? No one cares what the Kardashians are thinking, they just want to see photos of them.

Even a single video, infographic, or photograph in a post can lead to a higher number of shares across social media.

For that reason, it’s time to get in touch with your best graphic designers, photographers, videographers and retouchers to ensure that your real estate company/client has the most attractive images for your target demographic.

2. It’s all in the headline

Click-bait journalism has been around since the dawn of the news industry. Splashing a title in big bold has never been enough; you have to say something that draws the reader in.

Words like How, Why, and What are the most appealing to those on the other side of the screen. Piquing curiosity is an essential tool in garnering readership. The psychology behind this technique surrounds the idea that everyone wants to be in the know.

Let potential readers know that you have the answers to the questions by advertising it in your headline.

3. Go long, and go far

Contrary to online news journalism, the most shared articles are those over 1,000 words in length. Researchers are even suggesting trying to make each piece between 1,500 and 2,000 words long.

However, this does mean a bit of extra work for the writer. The content of these articles need to be on point, with every sentence contributing to the topic. Although this can be a difficult task, it’ll keep the reader engaged and help you to build your brand authority.

If you can’t find the information for a long piece, then go with a listicle. Everything should come in top fives according to High Fidelity, but if you’ve got enough content, turn that into a top 10. Think of it like a cheat sheet for your audience.

4. Make the most of the pros

One great way to increase your article’s shares is by quoting or referencing prominent figures in your target industry. After this, spark conversation with them and their fans by tagging them in your social media promotions.

You could also interview a leading professional on the subject matter. If you can do this with a  positive spin, you’ll increase the likelihood of them sharing it on their own social media channels. Although it requires a bit of effort, techniques like this have been shown to increase traffic to posts by 30%.

5. Rinse and repeat

Not everyone will see your post the first time around. Buzzsumo recommends leaving it a week or so, then reposting the content to capture any extra readers. At the end of each business quarter, you can also go back and review the content you’ve posted. Collect the highest-performing articles and share them with your readers again to drive that extra traffic.

Investing in content is essential in today’s market. Everything is done online either from a laptop, tablet, or phone. Aesthetics comes first, but must be closely followed by readable, well-written content. This is a huge bonus for writers and tech nerds alike.

If you’re having trouble writing your blog posts, check out our Twelve Steps to Writing a Great Real Estate Blog.

Every industry, especially real estate, is online. If you’re looking to develop a visually-stunning site, take a look at what iProperty has to offer today.

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