LinkedIn Tips

Grow your Brand on LinkedIn with these 5 Essential Steps

LinkedIn TipsWhen compared to the other social platforms available, LinkedIn tends to stand out. In contrast to most, it’s completely based around developing professional relationships and is an absolute goldmine for reaching key decision makers within your industry.

With over 45% of LinkedIn users falling within the top industry ranks, LinkedIn is the best channel to choose for reaching knowledgeable and experienced professionals. And when you consider that it now holds an audience of over 430 million, LinkedIn starts to seem like a pretty good place for your brand to be. So how do you build a presence on LinkedIn? We’ve prepared a 5-step guide to get you started.

1. Content Creation is Key

LinkedIn places a huge emphasis on the importance of user-generated content. Since its creation, over 3 million posts have been created and shared on the site. You don’t always have to rely on a catchy headline and the right posting time to get your post seen, either. If a piece of content gains traction quickly, LinkedIn will place it in the spotlight in one of their content categories, meaning it’ll get seen by thousands of readers within minutes. This is a fantastic way to target a new audience who otherwise wouldn’t be reading your posts, so creating content regularly is an excellent way to gain brand recognition.

To help you plan out your content before posting, think about the following questions:

  • How regularly should we post content?
  • What sort of topics should we be covering?
  • How can our content inspire people?

2. Use SlideShare to your Advantage

Sadly, a lot of SlideShare content online is pretty boring. It’s often used as a storage vessel for PowerPoint presentations, but it doesn’t have to be that way. Some of the best LinkedIn posts we’ve seen have utilised SlideShare to display content in an alternative, more vibrant light. If you’ve just released an e-book or a new blog post, SlideShare is an excellent way to get your content out there from a different perspective. LinkedIn discuss this in greater detail in their Sophisticated Marketers’ Guide to LinkedIn.

Some of their beginners’ tips for starting out with SlideShare include:

  • Create a SlideShare profile page
  • Research keywords to use in your title thoroughly
  • Design an enquiry form to capture any business leads 

3. Make the most of LinkedIn Sponsored Updates

If you’re struggling to get your content seen by the right people at the right time, LinkedIn Sponsored Updates might just come to your rescue. Offering the ability to get your content in front of highly targeted audiences, these updates are available at a relatively affordable price. Backed by LinkedIn’s impressive user database, some of the demographics you can target include:

  • Age
  • Location
  • Industry
  • Job title
  • Group

Although you can promote posts from the very start, it’s advisable to only sponsor your top posts. Pick a piece of content that’s performing better than the rest to make the most of your budget and increase your chances of generating leads.

4. Showcase pages display the best of your brand

If you’re feeling boxed in by your LinkedIn company page, it’s worth checking out Showcase Pages. As the name might suggest, Showcase Pages attach to your company page and are a great way of showing off your brand’s best products and services.

Coupled with LinkedIn Sponsored Updates, Showcase pages can be used to target specific industry segments whilst still maintaining a direct link to your brand’s existing online reputation. 

5. Create and Launch Ad Campaigns

LinkedIn’s Text Ads will complement any existing Sponsored Updates and give your marketing campaign that added boost. Just as cost-effective as Sponsored Updates, Text Ads are a great means of extending your brand’s reach on the platform, offering you a range of targeting options.

If your budget can stretch slightly further, you might want to consider both Sponsored InMails and Display Ads:

Sponsored InMails

Think of it like email marketing for social media. Linkedin Sponsored InMails allow you to get your brand’s message directly into your audience’s inbox.

Display Ads

Your ads will be served to your selected audience on the LinkedIn pages they visit. Coupled with the fact that LinkedIn only displays 2 page ads at any one time, your ad will get a decent share of the exposure.

Although not the place to be if you’re trying to target the youth market, LinkedIn is a powerful platform with so much to offer marketers. If you follow the tips above, you’ll have no problem getting your brand in front of the right people. For more tips on using LinkedIn check out our article The 6 Most Important LinkedIn Tips for Real Estate Consultants.

For more helpful real estate tips and information like this, check out our blog. You can also follow us on Facebook.

At iProperty, we provide leading online property management and real estate software,  responsive websites, and more.

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