5 Reasons Why You Need Social Media for an Effective Inbound Marketing Strategy

“Inbound marketing” is a new term that is popping up in internet-land, causing some to wonder what exactly it means. Inbound marketing is the process of creating and sharing content which is aimed at turning strangers into clients and promoters.

Inbound marketers must use content to attract readers, convert leads, close deals, and delight visitors in order to obtain customers and promoters.

As a real estate agent, you’re an inbound marketer when you use content to draw in strangers to convert to leads to convert to home buyers or home sellers.

Social media is one of the most important channels for sharing your content. Here are five reasons why social media is crucial to your inbound marketing strategy:

1. Social Media Helps With Content Promotion

When you share your content on social media, it helps attract new readers and repeat visitors. It’s a great platform for promoting your content and reaching the masses. Remember, key to promoting your content is a content promotion plan. Don’t just shoot blindly in the dark, but follow a strategic plan that includes paid, owned, and earned social media marketing.

2. You Can Find Content Ideas on Social media

Social media provides limitless content ideas. You can find inspiration for content on:

• Personal Networks
• Interest-based Networks
• E-commerce
• Media Sharing Networks
• Discussion Forums
• Bookmarking Sites
• Social Publishing
• Online Reviews

Discussion forums—because they’re made up of people’s opinions, questions, and thoughts—are a great place to source content ideas. Reddit and Quora are also great sites to check out if you want to know what kind of content people are sharing or talking about. In addition, there are a number of social media monitoring tools available, including: HooteSuite, Brandwatch, ReviewInc, and 76Insights.

3. Social Media Insights Provide Understanding 

The insights available on social media provide you with a better understanding of how your audience behaves. Use social media analytics tools to gain insight into their behavior as well as their demographic and geographic information. Then, use the information you gather to create content that engages your audience. When you create engaging, seo-friendly content, Google will rank you higher in search engine results, and you’ll attract and retain more followers.

Listen to what your audience is sharing and create the type of content that resonates with them.

4. Social Media Benefits Your SEO

As mentioned in the last point, social media helps you gain greater insight into your audience so you can create search engine optimised content. Social media is also excellent for building relationships with other bloggers, brand advocates, and social media influencers. These relationships help with link building, which is important for ranking on Google’s search engine results page. A higher ranking on the search engine results page gives you a higher chance of gaining more site visitors.

5. You Can Find New Opportunities on Social Media

You may already know your target audience and geographic location, but social media might provide insight into new groups or territories that are interested in what you have to offer. Use social media to listen to who is engaging with your content, and see if there are any new opportunities. You might come across a demographic or location that you didn’t even think of. Look for growth opportunities and jump on them before your competitors do.

If you’re not currently using social media in your inbound marketing strategy, consider its many benefits and add it to your mix.