All businesses have to capitalise on whatever marketing resources are readily available to them and this includes those that are in the real estate industry. While there are many different platforms available for doing this, one of the leading marketers on the internet strongly believes in the power of Instagrams. Not only that some marketers believe that it is a very effective tool for the real estate industry.
Much of the marketing and promotion that is done on the internet regarding property is visual. Being able to reach a wide audience is paramount to real estate success. Instagram has an audience in excess of 300 million users. What it mesmerising is that with such a viable platform so readily available to realtors they are not taking advantage of it. It is estimated that approx. 20% of the internet users are on Instagram and an average of 70 million pictures a day get uploaded. Then when it comes to likes it boasts of about 2.5 billion each day.
As a rule when top marketers advocate something those that are business savvy take notice. They have indicated that some real estate agents are making use of Instagram geared towards the higher end market which is what gets shared.
There are sure fired tips that can help any realtor be successful on Instagram:
Join your accounts
Meaning link your Facebook to your Instagram accounts.This will help to increase your Instagram followings.
Make use of the hashtag #
Research the most popular hashtags used on other sites, and then use a good tag in your own post. This makes your post searchable.
Group your pics into collages
Images of property can be grouped into a collage to make a perfect presentation.
Don’t be boring
Show something about the property that is unique and not something the viewers are sick of seeing. Every property is different and it is just a matter of finding something interesting and intriguing about the property you are promoting.
Images with personality
Use images that show an intriguing lifestyle or have a personal touch to it will gather more attention.
Daily attention
Posting daily keeps things alive, and interesting and current.
Be interactive
The goal is to let users know about your presence. Liking as many pics as possible of different users is a good start.
Don’t be afraid to comment
Most likely will make the user more likely to respond, in addition to their like or re-post.
Once you get used to using Instagram it takes very little time each day to keep up with it. It won’t take long before as a realtor you begin to reap the benefits. It is all part of the new but exciting technology that can be implemented to scale up business in the real estate industry. It is highly important that real estate agent keep in tune with what will help to put them ahead of their competitors, no matter whether the industry is booming or going through a slump.